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Travel content hub presents answer to search engine algorithm updates
Recent algorithm updates have left travel marketers pulling their hair out as search giants such as Google put increased emphasis on unique, high-quality content. Meanwhile, one company has come up...
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CWT plans algorithm to combat travel stress
While cost has been the main focus in the corporate travel world for many years noise is now being made about traveller wellbeing. Much of it stems from the ‘duty of care’ responsibility on employers...
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CWT debuts stress algorithm, puts cost impact on unproductive travellers
Carlson Wagonlit Travel is seeking a patent in the US for a travel stress algorithm that is the culmination of 18 months work. The algorithm aims to measure the financial cost of having unproductive...
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Beyond interests or vacation types, Zofari recommends like-minded destinations
Predictive analysis and affinity matching is common to countless digital services, such as Netflix and Pandora, and have been used in different ways in travel, such as Wanderfly or Gogobot. Zofari is a...
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